Below are samples of my content writing and copywriting.
For my journalism portfolio, please visit this link.
Sponsored Content
Client: Virtuoso / Holland America Line
Project: Was commissioned to ghostwrite a couple of sponsored posts promoting Holland America Line to appear in Virtuoso Magazine, a luxury travel trade publication.
Samples:
Client: Matador Network / Key West and the Florida Keys
Project: Contacted by Matador Network to write a sponsored content article offering readers a romantic weekend getaway for lesbians in Key West
Samples:
Client: Florida Buzz Report / Marriott Traveler via Diamond Public Relations
Project: Commissioned by Diamond PR to write sponsored content for the Florida Buzz Report highlighting breweries and mini-golf courses around Florida and nearby Marriott hotels visitors could stay at.
- Drink Your Way Around Florida’s Bustling Breweries
- Kids Will Love These 5 Mini-Golf Courses Around Town
Client: SPG Weekend / Marriott
Project: Hired to ghostwrite blog content for SPGWeekends website about Tampa.
Branded Content
Client: Cacique Foods
Agency: Gallegos United
Project: I was commissioned to ghostwrite a series of blog articles for Cacique Foods—one of the most well-renowned brands of Latin American cheeses, creamas, and other Hispanic foods.
Samples:
- Guide to Mexican Cheeses: Cacique® Queso Cotija
- Guide to Mexican Cheeses: Cacique® Queso Panela
- Guide to Mexican Chorizo
- Guide to Crema Mexicana
Client: UnidosUS for the US Census via #WeAllGrow
Project: #TuVozYourPower
I was hired to write a package of four profiles of Latina changemakers as part of the #TuVozYourPoder campaign for client #WeAllGrow Latina Network in partnership with UnidosUS for the 2020 US Census.
Samples:
- Doris Muñoz Puts Immigration Matters Center Stage
- Kathy Cano Is Murillo Crafting Her Way to Visibility and Success
- Angie Sanchez On Creating a Census Game That Educates and Entertains
Agency: The Foundry (In-house studio for Dotdash Meredith, now PEOPLE, Inc.)
Project: I was hired to ghostwrite branded content for a variety of clients including Sensodyne, Theraflu, Nexium, Dimetapp, and others, which appeared across a number of DDM’s publications.
Samples:
- What To Know About a Receding Gum Line (Client: Sensodyne, appeared in Martha Stewart)
- How to Keep Your Gums Healthy (Client: Sensodyne, appeared in EatingWell)
- Common Cold vs Sinus Infection: What’s the Difference (Client: Theraflu, appeared in Real Simple)
- 4 Things You Didn’t Know Your Saliva Could Do (Client: Sensodyne Pronamel, appeared in Eating Well)
- How to Help a Spouse Quit Smoking (Client: NRT/Nicorette, appeared in Parents)
Editorial Content for Brands
Client: Care.com
Project: Contracted to craft editorial content articles around child care, senior care, pet care, and caregiving careers for their web blog.
Samples:
- Is assisted living tax deductible? What you need to know
- Do dogs talk to each other? Experts share how pups communicate
- What are senior move managers and should I hire one?
- Why do babies fight sleep? All your questions answered by experts
- Unique caregiving challenges the Hispanic community faces and what can help
Client: Expectful
Project: Wrote a series of articles around pregnancy and mental health for the app’s blog.
Samples:
- How to Mentally Prepare for a C-Section and Recovery
- 5 Easy Ways to Support NICU Parents
- 7 Ways to Reduce Anxiety While Expecting a Rainbow Baby
Copywriting
Client: Lola’s Cocina
Project: Hired to write product descriptions (for website/Etsy shop) and a press release for Lola Wiarco Dweck’s new children’s coloring book and related products.
https://www.etsy.com/listing/913368289/new-lolas-bilingual-products-for-kids
Client: Dental Lifeline
Project: Hired to produce press releases, blogs, articles, and social media posts for Dental Lifeline Network.
